Serene, scenic, and set in a beautiful part of the Northeast United States, Ironwood Point Recreation Area received a brand makeover that was calibrated to effortlessly convey their experience through the digital medium. Take note of the soothing color palette, friendly font selection, and even the voice of the text… don’t you already feel a little more relaxed?

This website is the marriage of vibrant family fun and a clean, modern approach to content layout. Buttonwood Campground offers that perfect blend of exciting entertainment and casual relaxation, and their website mirrors that with an engaging color palette and splashy image selection yet clean lines and negative space for intuitive navigation.

This camping retreat in the heart of the southern Pennsylvania woods is all about creating an atmosphere of solitude for yourself or for your group in the tranquility of nature. Their brand, logo, and web design carries this sense of place with clean lines, soft and natural colors, and generous of use of negative space to make you feel the peace waiting on-site.

There’s something about Keen Lake Resort that feels truly timeless… and it was incredibly important that their website communicate the authenticity of the campground’s setting and the warmth of the family that runs it. Everything about this site feels and functions like quality, but still so accessible and down-to-earth. The Keen Sisters wouldn’t have it any other way.

Visiting the Blue Rocks website offers the same ability to explore and discover as a visit to their campground in person. The website utilizes the vibrant colors of the logo accented against pleasant earth tones, while Happy the Camper appears in a different scene on every page. (Click on each Happy to find a special Easter egg!)